I learned a bunch from my LinkedIn learning things and I’ve written down some things. You need to know where you’re going, you’re not going to get there Know your story but you need to tell a story. Keywords are powerful, and imagery that is a word. Sometimes the client doesn’t know what they want, have a creative brief with the client to know exactly what they want out of it. Its important to get the meaning and story out first before it goes anywhere.
Don’t use acronyms without knowing what it means, design the explication of an acronyms. Put your designs into how your designs are working rather than just your contact information, but include it though.