A lot of Focal points are usually a circle or dot telling you to move your eye there, making it a focal point.
To make your design stand out, consider using something unexpected. People are more inclined to look before they read, so capturing attention visually is key. A bold, oversized word can anchor a design when done right, especially if the overall look is clean and simple. If your design feels flat, adjust the scale, make one element larger or smaller to create a clear focal point that draws the eye.
Creating hierarchy is essential for guiding viewers through your design. Think in terms of big, medium, small to create a natural flow, leading the viewer from the first element to the second and then the third. Use bold text to emphasize smaller statements, adding layers of meaning without overwhelming the overall design. Whenever possible, avoid filling up every inch of space, and reduce intensity to maintain balance and clarity.