In my recent design classes, I’ve been watching videos that delve into the world of typography, as hese videos have opened my eyes to how different fonts, styles, and layouts can completely change the way we perceive written words
Typography has the ability to communicate in different “voices,” and we naturally adjust these voices without even realizing it. For instance, the use of open space around text can guide the reader’s eye and direct their attention to key elements. Capital letters are often used to suggest titles or headings, while lowercase letters feel more conversational and informal, making them suitable for body text. Typography allows us to visually represent the speaker and the words spoken, creating a clear distinction in tone and purpose.
The tone of your typography can affect how easy or natural it is to read. Warm, inviting fonts feel comfortable, while tighter text layouts can create a sense of urgency or importance. Looser text layouts, on the other hand, can signal less urgency but still communicate essential information. Using a variety of type families (rather than entirely different fonts, helps to unify a design while still offering contrast through differences in weight and style. This balance gives designers endless possibilities to create visual harmony while delivering specific messages.