To create an impactful design, go extreme with scale. Take one element and make it huge, letting it dominate the space sometimes even allowing it to bleed past the text. This approach works especially well with simple shapes, creating a bold and striking visual. Don’t be afraid to push the limits—make one element really big while keeping another small to establish a clear contrast and direct the viewer’s eye with intention.
White space is just as important as the elements you include. Treat it like a canvas, using it to create a sense of balance and order. Similar to focal points, dividing the design with a bold line or large section of white space can guide the viewer’s focus. Avoid cluttering the design with too many small elements, as this can create noise. When it comes to edges, consider increasing white space or altering the cropping to create smoother transitions and reinforce hierarchy.