When it comes to design, simplicity is key. John McWade’s approach emphasizes making things easier to understand by reducing complexity. Strip away any elements that don’t contribute to your message. This not only makes your design cleaner but also helps viewers absorb the information more effectively. A great design isn’t just about looking good, it’s about telling a clear and memorable story.
To achieve this, focus on two main elements: a compelling photograph and an engaging headline. The photograph should be simple and powerful, like a clear silhouette or a straightforward photoshoot image, which communicates far better than something overly complex. Pair that with a headline that draws people in. And most importantly, avoid the overuse of rectangles—eliminating them can lead to designs that feel more fluid and natural.