Typography and color are two of the most critical elements in design. They can make or break the impact of your work. When used thoughtfully, bold typography and beautiful color combinations create a sense of authority, clarity, and style.
Don’t be afraid to set type boldly, as you need to go big and make a statement. Bold fonts can create patterns and catch the eye, establishing a sense of importance. Combining thick sans-serif fonts with elegant script typefaces to create contrast, making it pop out more. Large, bold type naturally demands attention and can help establish hierarchy in your design.
Color choice is equally important in creating a memorable design. People respond emotionally to color, so selecting the right hues can have a profound impact. Bold, commonly used colors can serve as a strong foundation, while lighter shades can balance the design and keep it from feeling too heavy.